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AGENDA Tuesday, May 20 10:15am-10:45am Registration and Continental Breakfast (Outside of Sun C) 10:45am-10:55am Introductions & Objectives (Room: Sun C) 10:55am-11:25am Coffee Talk with Bill Bass (Room: Sun C) Don’t miss this exclusive opportunity for an informal chat with keynote speaker Bill Bass, Founder & CEO of Fair Indigo. In a moderated coffee table discussion, you’ll be able to ask the in-depth questions you couldn’t ask at the keynote address. Expect a lively discussion as Bill Bass shares with you how Fair Indigo’s multichannel approach pays big dividends, while still putting customers first and maintaining fair wages for its vast networks of suppliers around the world. Speaker: 11:25am-12:25pm Survival & Strategy: 2007 Recap and 2008 Outlook (Room: Sun C) 2007 was a trying year for the industry. Now that marketers have had time to absorb the postal increase and tally their holiday season or fourth quarter results, what did smart companies do to remain profitable in this environment? Hear a panel of B-to-C and B-to-B multichannel executives discuss the strategies they implemented to succeed in 2007. From creatively using catalysts like postcards and inserts to drive customers to the web, to rethinking their multichannel strategy and using more sophisticated email campaigns to compensate for circulation cuts, these companies thought on their feet and made proactive changes. What will 2008 bring for you and them? How will the Olympics and the presidential election affect the industry? Anecdotal evidence suggests that catalog response rates and sales drop during these events. Should you avoid these mail dates? Should you be prepared for another postal increase? Discuss with fellow executives how they plan to tackle the year ahead, and walk away with advice on your own plan of attack. Panelists: 12:25pm - 1:30pm Networking Luncheon and Roundtable Discussions
1:35pm-2:35pm Planning for a Bright Future: Emerging Best Practices from the Experts Even in a difficult year, there are multichannel marketers that stay ahead of the curve and emerge with new and innovative ideas that defy the economic climate and get customers to buy. Hear from a panel of experts what marketing trendsetters are doing with merchandising, marketing and operations to achieve significant and measurable results. Get examples, new ideas and best practices you, too, can implement that will produce the difference between a profitable quarter and one that lags behind. Panelists: 2:35pm-3:20pm Facilitated Roundtable Discussions
3:20pm-4:15pm Networking Event (Room: Sun 1-3) 5:00pm-6:30pm Visit the ACCM Exhibit Hall Networking Reception Click here to register for the Senior Executive Summit.
Thursday, May 22 INTERNATIONAL EXECUTIVE SUMMIT SERIES We invite you to an exclusive introduction to the Canadian direct retail market – and how you can take fast and full advantage of it. Join us for breakfast and presentations by industry experts and from your peers in the US retail industry who have succeeded north of the border. TO RSVP, Retailers are invited to or email paulina.sazon@canadapost.ca or visit us at Booth #817 in the ACCM Exhibit Hall. Thursday, May 22, 2008 (8am–12pm) Sponsored by: Canada Post Borderfree at ACCM 2009 |
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